MIAAIM Craft Distillery
A word from the founder
Music, family, friendship and everything worth cherishing – to me, they all need to be distilled over time.
After years chasing a musical dream with The Men, in 2022 I set out on a second dream called MIAAIM® – a craft spirit built on passion, emotion and Vietnamese identity.
Lê Hoàng
Founder of MIAAIM®
What is MIAAIM?
MIAAIM® (pronounced “Mee-am”) is a craft spirit hand-distilled from Vietnamese sugarcane, created to be a truly Vietnamese craft spirit for life's most memorable moments.
MIA
Vietnamese sugarcane,
where the journey begins.
where the journey begins.
AIM
The goals and dreams
each of us pursues.
each of us pursues.
From a founder's goal to a journey that connects people and emotions.
MIAAIM® – Spark emotion. Touch your aim.
How it began
In 2022, in a small room, the first bottles of TM1981 were born – the start of a journey into Vietnamese sugarcane and the art of hand distillation.
Through experiments, failures and patience over time, MIAAIM® grows more refined every day.
Because we believe nothing truly worthwhile is ever made in a hurry.
A story of Vietnamese ingredients
Every land carries its own story, and every ingredient holds the flavour of the place it comes from.
MIAAIM® begins with lowland sugarcane, blended with notes of tea and hints of highland cacao and coffee.
We believe Vietnam need not borrow stories from elsewhere — this land already holds so much to be proud of.
A craft spirit from Vietnamese ingredients, with a Vietnamese soul.
A handcrafted journey
Craft doesn't mean everything has to be made by hand.
To me, craft is the patience to keep at something until it is right.
It is understanding every step, respecting time, and taking full responsibility for what you create.
To me, craft is the patience to keep at something until it is right.
It is understanding every step, respecting time, and taking full responsibility for what you create.
11 steps that make MIAAIM®
01
Pressing fresh cane
Collecting pure cane juice to begin the fermentation process.
02
Reducing the cane syrup
Concentrating the flavour and preparing the base for fermentation.
03
Natural fermentation
Sugar turns into alcohol and the first layers of aroma take shape.
04
First distillation
Separating the raw spirit from impurities and collecting it all for the second distillation.
05
Second distillation
Selecting the finest cut of the spirit, where the flavour and character of MIAAIM® take shape.
06
Purification and accelerated ageing
Softening the structure of the spirit for a harmonious, balanced flavour.
07
Ageing in oak casks
Refining the structure of the spirit and deepening its flavour.
08
Proofing and blending
Adjusting the strength and shaping a distinct flavour style for each expression.
09
Fine filtration and deep chill filtration
Removing impurities so the spirit becomes clearer and smoother over time.
10
Filling and bottling
The finished spirit is filled and bottled to MIAAIM® standards.
11
Finishing
Labelling, checking each Bottle ID and getting ready for moments worth remembering.
The MIAAIM® Collection
“Many great things began with the small clink of a glass.”
Contact MIAAIM®
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This website contains content about alcoholic beverages. Under Vietnamese law, you must be 18 years of age or older to enter.
Sorry, you must be 18 or older to enter this website. We look forward to welcoming you when you come of age.
Please drink responsibly. Do not drink and drive.